It’s reasonable to assume that an ad for Disney World would be built around pictures of Disney World. But here’s a campaign that takes promotion of the park a creatively different direction.
Yellow Shoes, the in-house agency at Disney, created print ads that highlight the afterglow of a Disney World visit. Each shows a child asleep on the drive home or perhaps en route back to a hotel.
Anyone who’s been on such a trip with kids will recognize the complete, blissful exhaustion conveyed by the ads.
Disney photographer Caitie McCabe, who specializes in child and family photography, shot the campaign, with creative leadership from vp Jean Batthany and director of creative Jim Real.
For a more cinematic look at Disney park marketing, check out Disneyland Paris’ ad from agency BETC this year. (Adweek named it one of the 25 Best Ads of 2019 and honored BETC as International Agency of the Year.) You can watch the spot below, followed by the credits for the new print work from Yellow Shoes.
Advertising Agency: Yellow Shoes, Orlando, Florida, USA
VP, Creative: Jean Batthany
Director, Creative: Jim Real
Group Creative Director: Dennis Chalifour
Associate Creative Director: John McCall
Senior Art Director: Jesus Diaz
Art Director: Jose Ramirez
Copywriter: Jeff Schermer
Photographer: Caitie McCabe
Digital Artist: Erick Aulet
Account Manager: Taylor Maloney