These Disney World Print Ads Don’t Show the Park at All

In-house agency Yellow Shoes highlights the ride home

Disney in-house creative agency Yellow Shoes designed a print campaign about the ride home from Disney World. Yellow Shoes

It’s reasonable to assume that an ad for Disney World would be built around pictures of Disney World. But here’s a campaign that takes promotion of the park a creatively different direction.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."