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Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans. But when paid social platforms updated their privacy policies, making it harder for Wandering Bear to physically find its caffeine-loving audience, the cold brew brand found that leaning on the algorithm was no longer a viable option.
So, for its next campaign, Wandering Bear linked with agency Supernatural and its data-driven tools to determine the kind of creative that would resonate most with its core consumer group.
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