These Darkly Humorous Cold Brew Ads Star an Insightful (but Still Wild) Bear

When the social algorithm failed Wandering Bear, it turned to agency Supernatural for a new strategy

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Coffee culture is strong on TikTok and Instagram, making them the ideal playgrounds for advertisers hoping to connect java brands with eager fans. But when paid social platforms updated their privacy policies, making it harder for Wandering Bear to physically find its caffeine-loving audience, the cold brew brand found that leaning on the algorithm was no longer a viable option.

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