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In life, there are times to be sweet—mushy even—but it can sometimes go too far and off the rails quickly. In a new campaign for Siggi’s, the fast-growing, low-sugar yogurt brand, it’s clear that not too sweet is sweet enough.
The quirky and often cringe-worthy spots were the work of New York-based creative agency Office of Baby. The 15-second spots show us moments where sweetness turns sour, like a romantic date that comes complete with violinist and too much intensity.
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