Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
When you see a dog tied to a lamppost, park bench or bicycle rack, you expect its owner to return soon and take the animal home.
It wouldn’t occur to most of us that such dogs might, in fact, simply have been abandoned.
But it happens all too often. For example, some 1,400 pets , including 760 dogs, were discarded on the streets of Barcelona last year. That’s a 13 percent increase from 2016.
To raise awareness of the issue and fetch new owners for some of the 200 critters awaiting adoption in city shelters, Ogilvy Barcelona placed 20 life-sized concrete dog statues around town on behalf of the City Council.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in