These Cheeky Ads From Haiti Hope to Use Trump’s Words Against Him

Creative director raises funds for billboards and letter to the president

Photos: Verdy Verna | Copywriting: Ari Levi & Brock Johnson

President Trump’s comments referring to certain nations, including Haiti, as “shitholes” provoked widespread anger and outrage. But one agency creative in the Caribbean nation is working on a more lighthearted response—raising money to run out-of-home and print ads in Washington, D.C., that aim to use Trump’s words against him to boost the image of Haiti.

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@nudd Tim Nudd is a former creative editor of Adweek.