This Agency's Brilliant 'Braille Bricks' Help Blind Children Learn to Read Through Play

Fun, educational work from TBWA

Imagine if Lego-style blocks were turned into a Braille alphabet that could help visually impaired children learn to read. For a group of kids in Brazil, such toys are a reality. The two-minute video below promotes "Braille Bricks," a new project from the nonprofit Dorina Nowill Foundation for the Blind and agency Lew'LaraTBWA.