Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
From Nike’s high-tech 3D billboard to Corona’s solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury’s has unveiled its own experiment: billboards you can harvest food from.
To highlight the autumn specials in its own luxury Taste the Difference range, the grocer has planted a series of billboards smack bang in the middle of some of the farms in the U.K. where its ingredients are harvested.
Promoting products including its apple and blackberry tart and potato tray bake, the bespoke transparent fixtures feature simple 2D branding and perfectly frame the farmland landscape around them.