These Billboards Are So Fresh You Can Harvest Fruit and Veg Through Them

UK supermarket Sainsbury's has placed OOH displays in rural farms

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From Nike’s high-tech 3D billboard to Corona’s solar-powered posters, brands have been getting increasingly creative with their out-of-home (OOH) budgets. Now, British retailer Sainsbury’s has unveiled its own experiment: billboards you can harvest food from.

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