These Bank Ads Salute Successful Women in a Clever, Unexpected Way

FCB's artful work makes a powerful point

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Isn’t it time everyone looked past their preconceptions about what women can achieve in the business world?

To wit, BMO Bank of Montreal uses a clever device to challenge commonly held perceptions of gender and success in a campaign from FCB Canada. In the clips below, we meet Sam and Jamie, who’ve worked hard to make their marks in the fields of technology and entertainment.

The unisex names are just part of the simple yet satisfying twist that powers each commercial.

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