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It says something that the most famous advertisements for milk are all about its absence. It’s not exactly a product that inspires powerful advertising. But could it be?
Colenso BBDO and New Zealand milk brand Anchor made three remarkable videos about milk this year, all featuring the delightfully cascading words of world champion slam poet Harry Baker. The point is to engage teenagers, famously ambivalent to advertising, when they’re still building their bone density.
The “performance poems” are enhanced by work from visual artists including Parris Goebel.
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