These Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)

From Wakanda to Cruise, a bevy of interesting work

2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year releases. A handful of titles have been sold off by the studio that produced them to Netflix when it was determined the movies had limited box office potential.

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