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2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year releases. A handful of titles have been sold off by the studio that produced them to Netflix when it was determined the movies had limited box office potential. MoviePass’s organs continue to shut down one-by-one even as AMC Theaters and others launch their own subscription ticketing service.
Amid all that, a handful of campaigns have really jumped out as being notable both for their creativity and their ability to drive audiences to theaters.
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