These Ad Execs Use Cannes to Solve Some of Their Most Pressing Creative Challenges

'Coming to Cannes always improves my work'

Video: John Tejada; Editor: Josh Rios

CANNES, France—From combating toxic masculinity with a body spray, to a powerful and moving Powerade campaign, to a celebrity-packed PSA about plastic straws, Adweek’s 2018 Creative 100 honorees are pushing boundaries with dynamic storytelling.

We caught up with three of Adweek’s honorees, Laura Visco, Max Stinson and Nicole Michels McDonagh, at our Creative 100 event Tuesday night sponsored by Screenvision Media. Here, they tell us what it means to be a part of the creative community and the inspiration they find in Cannes.