The Big Game

These 4 Ad Campaigns Show Just How Perfectly Norway Responded to GM’s Super Bowl Spot

'We can have a mackerel slap fight,' one brand promises Will Ferrell

Innovation Norway, left, and Audi Norway helped turn GM's ad into a delightful back-and-forth. Innovation Norway and Audi Norway

By Sara Spary

February 8, 2021

Norway has launched a swift, hilarious pushback against General Motors’ Super Bowl ad—which featured Will Ferrell and his jealous grudge against the Scandinavian country for being the first to see electric vehicle sales overtake traditional cars.

Sara Spary
@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
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