These 4 Ad Campaigns Show Just How Perfectly Norway Responded to GM's Super Bowl Spot

'We can have a mackerel slap fight,' one brand promises Will Ferrell

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

Norway has launched a swift, hilarious pushback against General Motors’ Super Bowl ad—which featured Will Ferrell and his jealous grudge against the Scandinavian country for being the first to see electric vehicle sales overtake traditional cars.

GM’s Super Bowl spot followed three teaser ads that launched earlier this month, each ending with the question: Why does Will Ferrell hate Norway?

In the first teaser, Ferrell reads aloud from a Norwegian “history book” about how Norwegians engage in mackerel slapping fights.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in