These 4 Ad Campaigns Show Just How Perfectly Norway Responded to GM’s Super Bowl Spot

'We can have a mackerel slap fight,' one brand promises Will Ferrell

Innovation Norway, left, and Audi Norway helped turn GM's ad into a delightful back-and-forth. Innovation Norway and Audi Norway

Norway has launched a swift, hilarious pushback against General Motors’ Super Bowl ad—which featured Will Ferrell and his jealous grudge against the Scandinavian country for being the first to see electric vehicle sales overtake traditional cars.

The Business of Marketing

Don't miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}