These $25 Collector’s Edition Cereal Boxes Include Digital Screens Showing Jurassic World Video

The promo comes just days before the June 22 theatrical release

The cereal boxes each show five minutes of exclusive behind-the-scenes footage. Keebler
Headshot of Alissa Fleck

Dinosaur-loving fans eagerly anticipate the arrival of Jurassic World: Fallen Kingdom this Friday, but now they can get in on the action a bit closer to home. Like … right at the breakfast table.

Kellogg’s has partnered with Universal Studios to develop limited-edition boxes of Keebler Fudge Stripes and Kellogg’s Frosted Flakes that come with a digital screen embedded into the box. Each screen airs an exclusive five-minute video of behind-the-scenes footage from the flick, showing fans how the dinosaurs are brought to life as well as additional special effects from the movie.

“The content takes viewers on set with the stars and creators of the movie to see how this astonishing motion picture was brought to life,” reads a statement by Kellogg’s.

Kellogg’s is also preparing to launch limited-edition Fudge-O-Saurus Fudge Stripes cookies and other limited-time promotional packaging in anticipation of the blockbuster’s release. Collector video boxes are available for purchase for $24.99 starting today on Amazon. Meanwhile, Fudge-O-Saurus cookies will be available in retail stores nationwide.

@AlissaFleck Alissa Fleck is a New York City-based reporter, podcast producer and contributor to Adweek.