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Online sports betting has exploded in popularity in recent years. As these mobile apps become available in more regions, sports fans may be battling some game day distractions while placing bets on their favorite teams.
To help fans cut out distractions, Canada’s leader in digital sports media, theScore, has launched its “Get Into Bet Mode” campaign with creative agency Diamond. The platform aims to raise awareness around the impending launch of its mobile sportsbook via a two-and-a-half-minute spot illustrating the importance of staying focused while betting.
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