There’s a Reason You Want Subway, But Can’t Figure Out Why

Brand gets into your subconscious with teaser campaign


You’re hungry. Then, all of a sudden, there’s a hankering for Subway but, for the life of you, you can’t figure out why. A new campaign for the brand, leveraging some clever stealth techniques, might be the reason.

Created by The Franchise @ Dentsu Aegis Network, comprising mcgarrybowen New York on creative and Carat New York on media, SUBConscious is designed to break through the clutter and build intrigue and conversation.

The three-day teaser that launched the campaign was filled with subliminal (which the brand calls SUBliminal) messaging across the U.S.

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