Is there such a thing as too much publicity?

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.


OK, we all know part of the reason advertisers spend $2.5 million on a Super Bowl ad is so they can leverage the extensive pre- and postgame publicity. (And if they don’t, they’re not the sharpest knife in the drawer.) But now I’m beginning to wonder how much pre-game publicity is too much.  Particularly with the advent of streaming video, it’s increasingly easy for everyone, not just people who cover advertising, to see substantial parts of many of the spots before the game.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in