Is There a Future for Choose-Your-Own-Ad Ventures?

YouTube, Hulu viewers aren't so keen on picking spots

The New York Times had an interesting read this weekend on experiments by Hulu and YouTube to let viewers pick which ads they're forced to endure. In some cases, this means selecting a spot from a list of brands, but it also includes letting viewers choose whether to watch several short ads or one long one.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in