Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Here’s a commercial that should undoubtedly charm the Film judges at Cannes. It’s a spot out of Japan by agency Mori Inc., featuring incredible mathematical choreography by Furitsukekagyo air:man.
Trying to figure out what’s going on is half the fun, so we won’t spoil who the advertiser is, or what they’re selling. But stick with it through the whole three minutes. The reveal at the end makes you suddenly understand what you’ve been watching—a delightful moment that’s rare in advertising.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in