The Year’s Best Ad You Haven’t Seen: PlayStation’s Weird, Wonderful ‘Gravity Cat’

Hakuhodo turns awards season upside down

The actresses rehearsing for the challenging shoot

With advertising awards season in full swing, we’re getting to catch up on some great ads we didn’t cover over the past year. And none are racking up the trophies quite like the weirdly amazing “Gravity Cat” spot for PlayStation Japan.

@nudd Tim Nudd is a former creative editor of Adweek.