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With advertising awards season in full swing, we’re getting to catch up on some great ads we didn’t cover over the past year. And none are racking up the trophies quite like the weirdly amazing “Gravity Cat” spot for PlayStation Japan.
Created by Tokyo agency Hakuhodo and production company Tohokushinsha Film Corp., the four-minute film features two sisters trying to capture a gravity-defying kitten as the world inside their apartment very literally turns upside down. It was released in January to promote the video game Gravity Rush 2 (called Gravity Daze 2 in Japan).
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