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Not all home improvement projects are sexy enough to post online. Just ask Sioo:x. The wood protection brand guarantees to keep patios and porches silver-gray in color and protected from the elements for 12 years.
Confident in its durability, Sioo:x purchased billboard space for 12 years from Look Media. The billboard, created by agency Stendahls, is located outside a mall in Malmö, Sweden, a city chosen based on its high humidity and penchant for rainy days.
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