AdFreak‘The World’s Most Boring Billboard’ Will Do Nothing for 12 Years, as Proof the Product WorksSweden's Sioo:x Wood Protection will endure the elementsBy Amy Corr|June 6, 2018Sioo:xShareBy Amy Corr|June 6, 2018ShareNot all home improvement projects are sexy enough to post online. Just ask Sioo:x. The wood protection brand guarantees to keep patios and porches silver-gray in color and protected from the elements for 12 years.Confident in its durability, Sioo:x purchased billboard space for 12 years from Look Media. The billboard, created by agency Stendahls, is located outside a mall in Malmö, Sweden, a city chosen based on its high humidity and penchant for rainy days.The company used treated wood ripped from the deck of Sioo:x’s own CEO, as you can see in the case study below:“This is the world’s most boring billboard,” reads one side of the three-sided billboard. “We’re going to leave it here for 12 years, just to show how long our products last.”Who’s up for a boring vacation in 2030?CREDITS: Agency: Stendahls Chief Creative Officer: Martin Cedergren Copywriter: Mikael Andersson Art Director: Josefin Thor Account Director: Jens Flensburg Production Manager: Anna Lotto Film Photographer: Jens Dohnberg Graphic Designer: Samuel Forsström 3-D Artist: Carl Björndal Motion: Carl Björndal Adweek Adweek