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A mother’s wish for her son took home the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity, while a campaign that aims to preserve Ukrainian heritage took the Digital Craft Grand Prix, a coral reef preservation campaign won the Industry Craft Grand Prix and a Portuguese campaign on blackout poetry grabbed the Design Grand Prix.
Top honors: Grand Prix winner Film Craft
“Der Wunsch,” or “The Wish,” created by agency Serviceplan Campaign for German supermarket chain Penny’s, finds a mother and son sitting at their dining room table as he asks her what she really wants for Christmas.
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