Cannes Lions

‘The Wish’ Takes the Grand Prix Lion for Film Craft at Cannes

Digital Craft, Industry Craft and Design Lions winners also named

Still from — The Christmas campaign for Penny's sees a mother outline her unexpected festive wish for her son.Serviceplan

By Kyle O’Brien & Shannon Miller

June 21, 2022

A mother’s wish for her son took home the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity, while a campaign that aims to preserve Ukrainian heritage took the Digital Craft Grand Prix, a coral reef preservation campaign won the Industry Craft Grand Prix and a Portuguese campaign on blackout poetry grabbed the Design Grand Prix.

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Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

Shannon Miller

Shannon Miller is Adweek's creative and inclusion editor and host of the Adweek podcast "Yeah, That's Probably an Ad."

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