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DDB Berlin’s stunning new ad for Sony Bravia is ultimately a lot more down to earth than it initially appears.
Our story begins with a father and son driving across a desolate lunar-type landscape to attend a mysterious gathering in the middle of nowhere. Slowly, majestically, planet Earth peeks above the horizon, its deep, dramatic hues illuminating onlookers’ eyes and throwing silver-blue sparks across the shimmering sand and sky.
Set to Robot Koch and Savannah Jo Lack’s yearning, ethereal track “Heart as a River,” this cosmic symphony of sight and sound gains clarity in the end, with a final twist that resolves the mystery and brings all elements into sharp focus:
So, there you go: Everyone was on Earth all along, watching footage of our own world on a ginormous Bravia OLED A1 television set.
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