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While the coronavirus pandemic has clearly had a stalling effect on the marketing industry, the global lockdown of home quarantine has had one unexpected benefit for rising talent in the field: a surging interest in one-on-one mentorship and networking.
Fueled both by the exponential growth in daily usage of video chat platforms like Zoom and the economic uncertainty of advertising’s worldwide slowdown, virtual networking has quickly become one of few sources of optimism for workers as they face an unprecedented moment in their careers.