The Unlikely Star of Subaru's New Ad Has a Magical Way of Seeing the World

Hiking guide in Carmichael Lynch spot is the real deal

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Sometimes, a special guide can help us experience life in deeper, unexpected ways.

Subaru of America takes that view in a “See the World,” a minute-long Outback spot from Carmichael Lynch. The story opens in a country store, where a young couple inquire about the location of a remote woodland trail.

“You won’t find that on a map,” says a bearded old man seated nearby. “I’ll take you there.”

A moment later, as he rises from his chair, the travelers realize they’re in for a very special ride.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in