The True Origins of Branded Content Are Much Stupider Than You Thought

The genre finally gets the fake 500-year history it deserves

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You might think branded content is a relatively newfangled marketing ploy. But one production company wants you to know it’s actually been around for a while—actually, since the days of Michelangelo’s David.

A gag promo from Above Average—an online comedy subsidiary of SNL creator Lorne Michael’s Broadway Productions—details the history of branded content since 1501, using a documentary-style approach featuring (mostly) fake experts.

“David was commissioned by Salvatore’s Stone Heaving Shed in 16th century Florence,” explains one, “as part of their marketing campaign, ‘Get Chiseled at Sal’s.’”

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