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Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Rishad Tobaccowala shares his weekly newsletter—this installment focuses on the potential of tech and talent to unlock new levels of success.
A river of change is carrying everybody and every company into the future; significant forces are sculpting the frontiers of tomorrow.
While there is great complexity we must all grapple with as we seek a profitable and successful tomorrow, there are only two key drivers that matter.

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