The Story of 'Footprints,' the Brilliantly Stealthy Navy Seals Ad Nobody Saw Coming

Cindy Gallop picks her three favorite ad campaigns

On Dec. 14, 2005, Campbell Ewald and director Stu Maschwitz arrived at Will Rogers State Beach, just up the Pacific Coast Highway from Santa Monica, and spent 10 hours shooting a 30-second spot that would become known as one of great military recruitment ads of all time.