The Story Behind 100 Roses From Concrete, a Network for Men of Color in Advertising

Founder Keni Thacker on the group that goes way beyond networking

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Keni Thacker hasn’t forgotten his first time at Cannes. It was the summer of 2016, and like any other industry veteran, he was thrilled to attend the world’s largest gathering of advertising and creative professionals. But actually being at Cannes was a different story.

“At Cannes, I found myself alone a lot of the time because I was the only person of color at an event or at a party,” Thacker said. “And I remember thinking, ‘Jesus Christ, this is insane, the tiny amount of people of color at this festival.’”

Keni Thacker, founder of 100 Roses From Concrete

At the airport on the trip home, Thacker ran into another black ad pro who had attended the festival 10 times and broke it down for him: That’s just the way Cannes is.



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