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CANNES, France—President John F. Kennedy never got a chance to deliver his 1963 speech at the Dallas Trade Mart, where he hoped to address America’s role in the world and the principles that must guide the nation.
Kennedy was assassinated en route to the venue, and those who arrived hoping to hear him speak instead were some of the first to learn of his death.
Earlier this year, U.K. news outlet The Times and Irish agency Rothco unveiled a digital recreation of the speech he had prepared, one that might be especially relevant in 2018, given comments such as, “America’s leadership must be guided by the lights of learning and reason, or else those who confuse rhetoric with reality and the plausible with the possible will gain the popular ascendancy with their seemingly swift and simple solutions to every world problem.”
To build the speech, the production team began with recordings from 831...
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