The Scariest Monster This Halloween Doesn't Exactly Look the Part

KBS's chilling campaign about missing children

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Check out the face below. It’s a nondescript, “normal” face. There’s nothing particularly memorable, or even threatening, about it. This face could belong to millions of dudes. Millions of dads, uncles, cousins, brothers.

But make no mistake: It’s the face of a monster. The kind of monster who victimizes and snatches children every single day.

This is the face of an “Everyday Monster,” created by Missing Children Society of Canada and agency KBS, using photo recognition technology and AI to meld the data points from mugshots of 78 convicted child adbuctors found in a publicly searchable database.

The

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