The Often-Overlooked 'Hamburger Button' on Websites Is Now Worth a Free Whopper

Burger King Chile trades screenshots for promo codes in nerdy new campaign

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

A designer named Norm Cox, working for Xerox in the 1980s, created the small-but-mighty, three-line widget that would become ubiquitous on computer interfaces and mobile devices.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in