The North Face Mixes Childlike Fantasy and Impossible Stunts in Breathtaking Ski Ad

Sherpas Cinema short film honors the late JP Auclair

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Remember sitting in the backseat of the car, headed who knows where, while your parents drifted in and out of tension-ridden conversation?

If you lived in the pre-tablet world (and your Gameboy was busted), maybe you looked out the window. Maybe you saw yourself out beyond the scope of your seatbelt, doing something incredibly cool.

This is the moment that informs the short film “Imagination,” which won Best Film in the Ski & Snowboard category at Banff Film Festival.

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