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The latest New York Times spot for its “The Truth Is Hard to Find” campaign takes a direct route to that message, via a bevy of redacted government documents and an increasing lack of transparency in recent administrations across parties and ideologies.
Droga5 launched the campaign in February with a series of print ads, OOH work and a 30-second spot that made its broadcast debut during the Academy Awards on Feb. 26. That bare bones effort delivered a message about “the truth” with just text and audio.