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Participation in youth football has been on the decline for more than a decade as parents concerned about concussions and other injuries have steered their kids toward other sports. The NFL is looking to renew interest with a “Play Football” campaign from 72andSunny starring Super Bowl-winning former quarterbacks Peyton and Eli Manning.
The effort aims to promote the NFL Play Football youth program by changing perceptions about the sport. In a series of three short films, Peyton takes on the role of a more traditional coach whose attempts at strict discipline and classic training techniques like pushups are foiled by his younger brother Eli.
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