The Makers of the 'Bite Size Horror' Ads Tell Us All About Their Wonderfully Spooky Creations

To begin with, they didn't know they would be Mars ads

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Halloween advertising has been a treat this year, thanks to Fox and Mars candy brands, which teamed up for a wonderfully creepy series of two-minute “Bite Size Horror” films that have been airing on Fox TV networks.

The series has included four films— “Floor 9.5” for Skittles, “The Road” for M&Ms, “The Replacement” for Starburst, and “Live Bait” for Snickers. (The campaign was created by Fox Networks Group’s integrated agency All City. Tony Sella from All City is the executive producer of the campaign, and Arbi Pedrossian from Fox Digital Studio is the producer.)

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