AdFreak

The Makers of the 'Bite Size Horror' Ads Tell Us All About Their Wonderfully Spooky Creations

To begin with, they didn't know they would be Mars ads

"They gave us a little budget and turned us loose," says Christopher Leone, who directed the Starburst film.
By Tim Nudd

October 19, 2017

Halloween advertising has been a treat this year, thanks to Fox and Mars candy brands, which teamed up for a wonderfully creepy series of two-minute “Bite Size Horror” films that have been airing on Fox TV networks.

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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