The Makers of the ‘Bite Size Horror’ Ads Tell Us All About Their Wonderfully Spooky Creations

To begin with, they didn't know they would be Mars ads

"They gave us a little budget and turned us loose," says Christopher Leone, who directed the Starburst film.

Halloween advertising has been a treat this year, thanks to Fox and Mars candy brands, which teamed up for a wonderfully creepy series of two-minute “Bite Size Horror” films that have been airing on Fox TV networks.

@nudd Tim Nudd is a former creative editor of Adweek.