Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
We love it when a brand uses its own tools and interests to make a bigger impact on the culture.
That’s what Ubisoft’s research arm is doing with The Hieroglyphics Initiative. Inspired by its work with Egyptologists for the video game Assassin’s Creed: Origins—which takes place in Cleopatra’s ancient Egypt—the project was born when the brand realized how hard it is to cull information about that time period.
“New technology had an enormous impact across so many academic disciplines.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in