The Makers of Assassin’s Creed Are Using A.I. to Unlock the Hieroglyphics of Ancient Egypt

Ubisoft follows its hit game into the real world

October 10, 2017

We love it when a brand uses its own tools and interests to make a bigger impact on the culture.

Angela Natividad

@luckthelady angela.natividad@gmail.com Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.