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We love it when a brand uses its own tools and interests to make a bigger impact on the culture.
That’s what Ubisoft’s research arm is doing with The Hieroglyphics Initiative. Inspired by its work with Egyptologists for the video game Assassin’s Creed: Origins—which takes place in Cleopatra’s ancient Egypt—the project was born when the brand realized how hard it is to cull information about that time period.
“New technology had an enormous impact across so many academic disciplines.
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