The Makers of Assassin’s Creed Are Using A.I. to Unlock the Hieroglyphics of Ancient Egypt

Ubisoft follows its hit game into the real world

We love it when a brand uses its own tools and interests to make a bigger impact on the culture.

@luckthelady Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.