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When agency JCP Nordic updated its brand identity and visual profile after 19 years, it realized it had a lot of old, outdated swag that would just go to waste, including sweaters, hats, notebooks, signage and even a branded car.
So instead of doing away with it all, it ran a clever campaign offering the whole package to takers on the internet. Talk about recycling!
“Changing our visual identity meant that we suddenly had a lot of excess branded office supplies and so on, with our old logo on it,” says CEO Øystein Tynning.
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