The Lovely Story of a Scandinavian Agency That Gave Its Logo to a Romanian Car Wash

Why trash what could be treasured?

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

When agency JCP Nordic updated its brand identity and visual profile after 19 years, it realized it had a lot of old, outdated swag that would just go to waste, including sweaters, hats, notebooks, signage and even a branded car.

So instead of doing away with it all, it ran a clever campaign offering the whole package to takers on the internet. Talk about recycling!

“Changing our visual identity meant that we suddenly had a lot of excess branded office supplies and so on, with our old logo on it,” says CEO Øystein Tynning.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in