The Less You Go Online, the Cheaper This Hotel Room Gets. Will It Encourage Family Time?

Introducing The Check Out Suite

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

A couple of potentially disconcerting things can happen if you stay in The Check Out Suite in Gothenberg, Sweden.

First, a smart lamp in the room will know when you’re scrolling Instagram and track how long you spend with a screen in front of your face. You’ll have to pay more for the night if you can’t curb your digital addiction.

Second, you’ll spend an inordinate amount of time with your family inside those four walls, with absolutely no Twitter to distract you.

Who’s in?

Of course, this is the cynic’s view of the situation.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in