The Latest New York Times Ad Tracks One Journalist's Harrowing Descent Into the Heart of ISIS

Droga5 celebrates the 'Fearlessness' of Rukmini Callimachi

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As journalism continues to come under fire in the United States and around the world, The New York Times has called on agency of record Droga5 to once again remind the public of the critical, complicated and dangerous work its reporters do every day.

The latest entry in the Grey Lady’s ongoing “The Truth Is Worth It” campaign, “Fearlessness,” highlights recent efforts by one particular reporter.

Since joining the NYT in 2014, Rukmini Callimachi has been covered Islamic extremism, winning several awards for her work on the rise and fall of the Islamic State.

“Fearlessness” illustrates how such investigative reports come to life: through days and weeks on the ground in war zones speaking with sources who rightfully fear for their lives while gathering the facts required to string a narrative together.



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