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With National Bullying Prevention Month and Halloween both out of the way, Burger King turns its seemingly inexhaustible marketing attention to Movember, the annual month-long event in which men grow mustaches to raise awareness of men’s health issues.
BK mascot The King already has a mustache, though, along with a full beard. So, the best he can do to help the cause is shave his mustache—which he does today, debuting a clean-shaven look for the first time to kick off a campaign from agency Code and Theory called #KingstacheChallenge.
#KingstacheChallenge simply encourages men to grow their own epic staches and share on social media with that hashtag.
Check out the campaign video here:
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