The King Shaved His Mustache for the First Time for Burger King’s Movember Campaign

And encourages others to grow one

Headshot of Tim Nudd

With National Bullying Prevention Month and Halloween both out of the way, Burger King turns its seemingly inexhaustible marketing attention to Movember, the annual month-long event in which men grow mustaches to raise awareness of men’s health issues.

BK mascot The King already has a mustache, though, along with a full beard. So, the best he can do to help the cause is shave his mustache—which he does today, debuting a clean-shaven look for the first time to kick off a campaign from agency Code and Theory called #KingstacheChallenge.

#KingstacheChallenge simply encourages men to grow their own epic staches and share on social media with that hashtag.

Check out the campaign video here:

“We are proud to show our support for this cause and hope our guests enjoy watching the King’s mustache transformation throughout the month of November,” said Alex Macedo, North American president of the Burger King brand.

The King will also have his own profile on so fans can follow along.

Client: Burger King
Title: Movember King
Agency: Code and Theory
Creative Director: Gino Carolini
Associate Creative Director: Mike Latshaw
Senior Art Director: Jeremy Stein
Art Director: Daniel Nosonowitz
Senior Copywriter: Conor Champley
Visual Designer: Riley Walker
Associate Director, Creative Strategy: Kelly Meyers
Senior Social Strategist: Jessie Jo Blalock
Community Manager: Hallie Martin
Group Account Director: Jill Bernstein
Senior Content Producer: Blake Jones
Executive Producer: Lyndsay Elkins
Production Company: Yacht Club
Director: Michael Lukk Litwak
Executive Producer / Producer: Joe DePasquale
DP: Matt Morgan
Editor: Matt Morgan
Re-Recording Mixer/Sound Designer: Bobb Barito
Original Music: Dom Fera
Production Designer: Lauren Fitzsimmons
Color: Irving Harvey
Legacy Technician: Jim Lionel Charmatz

The Fans. The Brands. Social Good. The Future of Sports. Don't miss the upcoming Brandweek Sports Marketing Summit and Upfronts, a live virtual experience on Nov. 16-19. Early-bird passes available until Oct. 26. Register now

@nudd Tim Nudd is a former creative editor of Adweek.