Ikea’s catalog has long inspired new approaches to organizing your dishes, linens, toys, Berglubbs and Fjällas. But what if it also contained the secrets to taking control of your entire life, including your relationships and insecurities?
A schlubby guy named Ali stumbles across just such a discovery when he begins browsing the retailer’s latest catalog in a fun new spot from agency Memac Ogilvy out of Dubai.
Ali soon becomes an inspirational guru for people facing all of life’s challenges, from dealing with a husband who never pitches in to managing your own hatred for all other people.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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