The ICRC Encourages Real Action With Online Reactions in Galvanizing Campaign

Agency Wunderman Thompson Dubai helped the organization create a timely message

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When it comes to global crises, many take to social media to express support, sadness or even outrage. In a new campaign, the International Committee of the Red Cross (ICRC) is reminding people that we can put value behind those reactions on social media.

The ICRC, a humanitarian organization based in Geneva, and agency Wunderman Thompson Dubai have launched a new campaign asking people to trade in their emojis for dollars in a data-led spot titled titled “React for Real.”



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