The 'Grill God' Preaches Better Barbecuing in This Unholy Ad for a Fancy Pellet Grill

Camp Chef's version of Morgan Freeman

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Fans of backyard barbecues: Let the Grill god show you the light. He’ll also bring the heat, but don’t worry, it’s not hellfire. No repenting necessary.

The ad character, created by viral video mavens the Harmon Brothers, is a toga-wearing home cook who’ll whip up something carnivorously divine while a gospel choir provides a rousing soundtrack. Praise the lord, and pass the coleslaw! He even converts a “vegan goddess,” who finds herself covered in marinade and gnawing on brisket by the end of his neighborhood gathering.

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