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Guinness has a legendary advertising history dating back to John Gilroy’s famous illustrations of the 1930s and ’40s, created via ad agency S.H. Benson, featuring the zoo keeper and his animals, including the famous pint-balancing toucan, enjoying the Irish stout.
The brand has also unleashed countless renowned TV spots, from the Rutger Hauer “Pure Genius” spots of the 1980s to “Noitulove,” the brilliantly playful human-history-in-reverse ad that won the Film Grand Prix at Cannes in 2006.
But
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