The Glenlivet's Film Exposes AI's Outdated Views on Fathers

The campaign features adults and their dads reading and reacting to a machine-written script on fatherhood

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Scotch whisky brand The Glenlivet is set to expose the conceptions of artificial intelligence to celebrate this year’s Father’s Day by teaming up with comedians and their dads through a convention-challenging campaign that also promotes a one-night-only event in New York.

The campaign titled “A Spirited Celebration of Modern Dads” features a 4-minute-long video scripted using artificial intelligence (AI), which reflects outdated stereotypes of fathers. Reading through the script are real dads and their adult children, including their reactions to the AI’s interpretation of fatherhood.



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